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Where Consumers Live Can Influence the Efficacy of Your Marketing Efforts
Where people live influences many of their behaviors. Even in the United States, there are subtle differences based on region and the size of the city that consumers live in. I really began to notice...
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Seven Things on My Radar for 2013
Question: 2013 will be the year of what? That is the question that many people are currently asking themselves. In November, iMedia Communications published a blog post that featured 16 business...
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A Look at the Aging of America From a Retail Perspective
Andy Rooney once said, “It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.” This could be partially due to the fact that...
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The Geography of Marketing: Media Consumption Habits
The location and the size of the city that people live in tends to influence what sources they turn to for local news and information. This is something that marketers need to be aware of when deciding...
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The Geography of Marketing: The Global Marketplace
As technology advances, it is becoming easier for people to connect with other people around the globe. Rapid advancements in technology are also opening up new markets to businesses that wouldn’t have...
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Oreo Knows the Only Winning Move Is Not to Play the Game
After being challenged to a game of tic-tac-toe by Kit Kat, Oreo wisely declined in a way that would make fictional characters Dr. Stephen Falken and David Lightman proud. As I explained in a recent...
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Find Out Who Your Potential Customers Are Before It’s Too Late
Changes in society impact the products that we buy, how we shop, and who influences purchase decisions. In the end, these changes impact how products need to be made and advertised. Rapid advancements...
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Lessons American Retailers Can Learn From a Store Over 8,000 Miles Away
Whether you love them or hate them, nobody can argue with the fact that Walmart has been very successful at doing what they do. This success can be partially attributed to the fact that Walmart has...
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Using Sexual Imagery to Sell to Female Consumers
When creating a marketing campaign, particularly one that uses sexual imagery to sell the product, it is important to consider what you are selling and to whom you are selling to. In his book, titled...
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Why Brands Shouldn’t Wait to Invest in Mobile Marketing
If your brand hasn’t allocated at least some of its marketing budget to mobile, it is missing out on a huge opportunity. Even brands that have taken a wait and see approach to mobile marketing are...
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